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Spotify has introduced a new ‘tipping’ service to the platform. The new Artist Fundraising Pick concept lets fans donate either to worthy causes selected by the artist or to the artist themselves via PayPal.me and Cash App. About the initiative, Spotify said in a blog post: “Given the urgency and impact of the COVID-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible. However, we’ve never built a fundraising feature like this before. We consider this a first version that will evolve as we learn how to make it as helpful as possible for the music community.”

Artist can pin the destination link where they’d like fans to donate to the top of their profile pages. While Spotify has its own COVID-19 fundraising platform, artists aren’t tied exclusively to fundraising for others. Read the full blog post relating to Artist Fundraising Pick here.