Pioneer DJ’s sister brand AlphaTheta announces Tokyo pop-up store

Pioneer DJ’s sister brand AlphaTheta announces Tokyo pop-up store

AlphaTheta — Pioneer DJs new sister brand — has announced a new pop-up store in Tokyo, at Harajuku’s MIL GALLERY. It will run for nine days from 23rd to 31st March.

The pop-up will feature a host of DJ performances and special guests, as well as an array of Pioneer DJ’s latest DJ hardware for visitors to test and try. There will also be in-depth workshops for beginners up to pro users, and lessons from AlphaTheta’s own instructors. 

Each evening, the space will transform into a dancefloor, with lineups including Kikiorix from Rainbow Disco Club, Kotsu from Japan-based house music collective CYK, UK-born DJ Frankie $, SAMO from FULLHOUSE and N² from Kyun Desu.

The pop-up offers a chance for Pioneer DJ and its parent company AlphaTheta Corporation to show off their latest kit, from the latest industry-standard player, the CDJ-3000, and high-end mixer the V10, to the new OMNIS-DUO all-in-one unit and the WAVE-EIGHT portable and wireless DJ speaker.

You can find out more about AlphaTheta’s pop-up here.

AlphaTheta Corporation, owners of the Pioneer DJ brand, announced new brand, AlphaTheta, in January, followed by a range of new products. The Pioneer DJ name will continue to operate as normal.

Related Posts

Dario G’s Paul Spencer, electronic musician behind ‘Sunchyme’ and  ‘Carnaval de Paris’, dies

Dario G’s Paul Spencer, electronic musician behind ‘Sunchyme’ and ‘Carnaval de Paris’, dies

Ableton launches new podcast, Doing Music

Ableton launches new podcast, Doing Music

Kneecap: for the culture

Kneecap: for the culture

Premiere: Ziyiz ‘Asemia’

Premiere: Ziyiz ‘Asemia’