Beijing club raises $285,000 through live streaming
A club in China has raised almost $300,000 from live streaming.
One Third club in Beijing, which has hosted the likes of US bass star Slander, EDM mainstays Martin Garrix and Timmy Trumpet, and Alison Wonderland since opening its doors, hosted a live stream via Douyin.
A few weeks ago on Douyin, ByteDance’s Chinese version of Tik Tok, One Third, which is currently closed due to the global COVID-19 pandemic, hosted a five-hour live stream with two DJs. Club closures are impacting the electronic scene worldwide, causing huge revenue losses globally, and the stream saw the club gain 2 million yuan, or $285,000, in tips.
Other clubs have been turning to live streaming events across the globe, too, with New York club Nowadays hosting an ongoing string of virtual parties. Berlin Club Commission and Reclaim Club Culture also launched an initiative, teaming up with the likes of arte, radioeins, ALEX TV, ifbbw and Berlin imprint SUAL to launch United We Stream, with clubbers able to exchange donations for “Virtual Club Tickets”.
Due to the global disruption caused by the novel coronavirus, COVID-19, nightclubs and live music venues worldwide are currently closed. Many are under threat of not reopening at all.
DJ Mag are asking our readers — if they can — to support clubs and other nightlife causes that are under threat due to the COVID-19 pandemic. We have curated a support directory here, demonstrating the ways you can help. This list will be updated as new avenues for help and support emerge. If you have a suggestion for us to include in the directory? Please send to email@example.com