ATO shares video for new single, 'COLD': Watch

Leeds-based rapper ATO has shared a brand new single and accompanying video, ‘COLD’.

The track sees the rapper take aim at the London-centric focus of the UK music scene, as well as other everyday frustrations. Speaking about the track, he said: “‘COLD’ is a stream of consciousness that addresses my everyday vexations. As an outsider from Leeds, I find the industry politics and exclusive nature of the London scene a bit weird. I wanted to express who I am against the backdrop of these frustrations.

“I was working on some other music at the time but was feeling to get a few of these things off my chest, so I hit [producer] stevexcooper up for something I could rap over. He sent a beat titled ‘reflections’ and the energy was perfect. I wrote the verses that night intended for a freestyle and then ended up adding the ‘COLD’ hook later.”

Watch the video for ‘COLD’ below.

The release of the new track follows on from a remix of his single ‘No Caroline’, featuring Flohio, which the duo unveiled last month.

Revisit DJ Mag’s Meet The MC feature on ATO here.