T.H.E Interview – Avi Sic

T.H.E Interview – Avi Sic

Avi Sic has been making waves in the Electronic music scene with her distinct production style and high-energy performances.

Her latest track, ‘Feel Alive’, is no exception, showcasing her creative evolution, blending gritty basslines and an edgy, atmospheric vibe that pushes the boundaries of Bass House. Teaming up with Costel Van Dein for the release, Avi Sic delivers a track that highlights the duo’s chemistry and shared vision.

We caught up with Avi to explore the making of ‘Feel Alive’, her approach to collaboration, and her thoughts on staying true to her unique sound while navigating the landscape of Electronic Dance music.

T.H.E – Hi Avi Sic, how are you? Congrats on the release of ‘Feel Alive’!

Avi Sic – I’m great, thanks for having me! Yes, it’s a cool track for sure.

T.H.E – Tell us about working alongside Costel Van Dein; how did the collaboration between you come about?

Avi Sic – I sent him a DM on Instagram. I love his work and had a track I was having trouble finishing. I sent him the idea and he was down to work on it.

T.H.E – How did you approach blending your individual production styles with Costel Van Dein’s to create the signature sound of ‘Feel Alive’?

Avi Sic – We have a similar style in general which is why I approached him. His synths are super gritty and interesting. He can go hard or soft. I had this awesome bassline riff and synth that I created but felt it needed more life. He was able to really dial that in and make it evolve throughout the track. The bassline is definitely the focus of the song.

T.H.E – The track features a gritty bassline and dark, yet upbeat energy. What Production techniques did you use to achieve that distinctive sound?

Avi Sic – With the bassline as the focus, we played with different versions of sidechain and also Serum FX to make the sound fat, thin, and everything in between. Dry, colorful, etc… The idea was to give the bottom end full life and juxtaposition. It’s a borderline Deep House song in terms of the drum work but also incorporates those more prominent Bass House elements.

T.H.E – How do you see ‘Feel Alive’ fitting into your larger discography, and what do you hope listeners take away from the track?

Avi Sic – I love this one because it’s a bit different and deeper. Not so in your face or Mainstage as some of my other releases. This one has a real chill vibe but also gets aggressive.The goal was to make a song that is easy to listen to in different environments and I think we accomplished that.

T.H.E – Can you tell us about the production of the vocal layers in ‘Feel Alive’? Were they always a key element, or did they evolve as the track progressed? What processing did you use to give them their distinct energy?

Avi Sic – Originally, I had a single vocal sample throughout the track, kinda boring. Something was missing. Costel added the ‘Feel Alive’ vocal which really brought the whole thing together and gave it a theme. We ended up using the first vocal idea on the drops rather than the builds. I love that, it worked out great. As far as processing – I use Little Altar Boy, A rack from West End, and I have a bunch of homemade vocal racks that automate parameters like Reverb, Slap, Flanger, Delay, etc.

T.H.E – When creating a track like ‘Feel Alive’, how do you balance your creative instincts with the need to appeal to your fan base and the larger Bass House Scene?

Avi Sic – Honestly, when I make tracks I make them for me. I’m really not too focused on pleasing people. Not everything is for everyone. And that’s okay. As long as I’m confident about it and like the song at the end, that’s good enough for me. Of course the idea of mass appeal is in the back of my mind, but I try to think beyond that. Making music based on trends is just that – trendy. Making music for yourself is the real reward and makes it that much more special when others resonate with it also.

T.H.E – What tools, software, or hardware were essential to creating the punchy kicks and progressive groove that define ‘Feel Alive’?

Avi Sic – I work in Ableton – used Kick 2 to create it. Then layered that kick with a different kick sample. I like my kicks to have low, mids, and highs to really give it weight. I typically write my drums in Midi so I can try out a bunch of different patterns and sounds.

T.H.E – How does performing live influence the way you produce your tracks? Did you consider how ‘Feel Alive’ would translate to a live setting during its creation?

Avi Sic – Definitely. I always road test my tracks and make changes according to audience reaction, patience, etc. It’s the best way to improve on your tracks for sure. I play many different venues, each with a different kind of crowd so it really translates to how and to whom it will speak to the most.

T.H.E – With ‘Feel Alive’ now out, what’s next for you? Are there any exciting new projects or collaborations on the horizon?

Avi Sic – Yes, lots! I have a solo track dropping in a few weeks which will be out on Tiger Records as well. It’s very old school Chris Lake inspired. Also working on a handful of collabs that I’m looking forward to finishing up, as well including some more with my guy Kiro Prime. Also a few with some fellow female producers that I’m really excited about. And of course a bunch of other solo tunes that I’m shopping around at the moment.

Avi Sic’s passion for pushing creative boundaries while staying grounded in her personal vision is evident in every track she releases. ‘Feel Alive’ is a perfect example of her ability to craft dynamic, genre-blurring music that resonates both on the dancefloor and beyond. With plenty of new projects on the horizon, Avi continues to be a force to watch in the Bass House and wider Electronic Dance music scenes.

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