BombayMami Shifts Gears with Soulful Anthem “Curse”
After a breakout string of performances and viral moments, genre-bending artist BombayMami is back with what is arguably her most emotionally impactful piece to date.
“Curse” is out now on MNRK and is a clear declaration of intent in moving towards a level of storytelling in her tracks that focuses on meaningful, and also brutally honest, subject matter.
“Curse” revolves around murky yet close vocals as well as warm yet subdued instrumentation. The song delves into an ‘important transformative moment in which you finally learn to choose yourself rather than a person unwilling to recognize your value’. Previous offerings such as Hot Boyz and Fire in Delhi have been all about embracing confident yet explosive energy, while CURSE presents a new side of the artist’s skillset without lessening the characteristic pizzazz of BombayMami.
The album comes as a result of an important milestone year for the artist. BombayMami has just given a compelling performance at SXSW London, which left a mesmerized audience speechless, making it clear that she is a live act to watch out for. Also, she has been admired for a substantial level of support that she has garnered through her earlier releases on BBC Radio 1, BBC 6 Music, and BBC Asian Network.
Speaking about their song release, BombayMami sheds some light on what “Curse” is all about: “This song is not just a breakup tune, it is a statement of self-worth. This song represents that self-love is not always about loving yourself, it is also about getting out of routines that make you smaller, it is about getting your power back, unapologetically.” The song is a strong statement that is directed at all women who want to put their own needs first.
The launch also follows the massive viral success of her Fire in Delhi snowboarding campaign for BombayMami, which notched over 10 million views and generated feedback from artists and tastemakers Maya Jama, Sid Sriram, Biig Piig, and Kojey Radical. The campaign ended up on the radars of entities such as BBC Introducing, Vogue, Elle India, and Trippin World.
With “Curse”, BombayMami continues to show that she is not only riding the waves of this momentum but is making waves in the process. Honest, inspiring, and emotionally rich, “Curse” is the mark of a brand-new chapter that is only just beginning to be written by this quickly rising star.
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