News

D Double E has partnered with Pepsi Max to supply the soundtrack to the company’s new Challenge Your Taste ad campaign.

The grime MC’s “soundtrack and lyrics amplify the epic taste experience by creating a bubbling sensation and fizz that lasts from beginning to end,” according to a statement announcing the link-up.

Speaking about his involvement, D Double E said: “Creating the soundtrack for Challenge Your Taste was fun, I’m looking forward to seeing it drop. It was a cool campaign to be a part of, bringing the taste experience of Pepsi Max to life in my own way meant I could play around with the sound and style of the music which I love doing – it’s not every day you get to bring the sound of cola to life!” 

You can listen to his contribution to the campaign, and watch the ad, below.

Check out DJ Mag’s recent Meet the MC feature with D Double E here, and the accompanying mini-documentary here.